Amazon Care, an innovative initiative by Amazon aims to make accessing healthcare easier for all. Relying on the robust delivery and technology systems built by Amazon. The company brings the same expertise into healthcare.

Bijlee studios worked on building the website experience, launch campaigns, branding and illustration style. The approach was to focus on the human experience not the tech experience. Introducing a soft friendly illustration style named 'Humanity', and a color palette that reflects premium and high quality service. The brand experience was built to be cohesive across each touchpoint.